The Unilever stop Facebook Ads campaign has an interesting premise. The company will give away free moisturizers for as long as the advertiser keeps their phone number private. They will continue to collect data on how the users interact with the moisturizer by tracking clicks and friend referrals, even if they are signed out.
Does this sound suspicious? Yes, it does. But not because of its suspicious nature, but because of the simplicity of the product and the simplicity of the company that promotes it. It is too easy to spot a pyramid scheme and many people are going after the Unilever stop Facebook Ads campaign because of this very fact.
The creators of the campaign to understand the psychology of social networking and understand why users can be tricked by the leaders of the social network and their big marketing dollars. So they took their time in the creation of the advertising campaign. The only thing they didn’t do was to gather enough money to buy the ad space.
It is much more cost effective to get people to interact with your brand and learn more about your products than it is to advertise a specific offer to a large target audience that you may not get to reach. There is a need to reach the right audience, but in the age of social media this may not be easy unless you have a firm understanding of the way it works.
There is nothing wrong with using other social networks like Twitters and Wechat to reach the general public but the important part is to remember that you are targeting the correct audience. And if you don’t then you are going to be lost in the crowd because there is no way that your target audience will be interested in what you have to offer them.
Companies are able to reach their targeted market through several platforms, but they don’t always reach their target audience because they keep spending millions of dollars every year on television and advertising to people who they know won’t be buying from them anyway. The Unilever stop Facebook Ads is an example of this problem.
Companies who want to spend a little bit of money and get a lot of return are willing to spend millions on Facebook ads because they will reach their audience. They will find new customers and they will sell the products.
So when they see how much people are paying for those ads and how many people are viewing them on a daily basis, it is easy to understand that companies don’t really care about the specifics of their target audience. The people who are interested in them are unlikely to pay for the offers they want to purchase anyway.
When you look at companies who invest in social media and the like, you often see them saying things like “we only market to our own audience”. The companies who make millions selling the information that they are selling will spend millions on other people’s sites just to get attention and maybe get someone to click through.
The Unilever stop Facebook Ads campaign is too simple for this reason. It is not very clever and is based on poor economics.
If you spend the time and money on advertising that you need to spend then why waste it on something that doesn’t work? The Unilever stop Facebook Ads campaign is a good example of why you need to invest money on a strategy that you believe in before you spend the money.
I am not telling you that you should use Facebook and all the other social media networks for marketing but the Unilever stop Facebook Ads campaign is a good example of why you need to. You will get customers but you will have to do it the smart way.
Unilever Inc. – Sustainability Sub-Division
Unilever has a market cap of over $100 billion. The company’s headquarters are in Belgium and it’s a public company listed on the stock exchange. Unilever currently has six divisions. Most of these divisions have their own business units or other subsidiaries that perform similar functions.
Two of the divisions, Foundations arm and Energies MDD together have a total of five businesses that they report to Unilever headquarters. All but one of these businesses, Minestrone, are within the Foundation’s division.
The fourth division, Sustainability focus, reports to Unilever’s founder. The founder is Robert Thomson, who also owns the majority of the company’s shares. Mr. Thomson made his fortune as the owner of Cammingers, which produces fashion lenses and glassware.
The Foundation’s division supports Unilever’s Mature and Life categories. Under this division, Unilever develops formulas for preserving water, providing freshwater sources and working with green products. The Foundation’s division also manufactures Vitality in the Life category. They produce pH balance powder that balances pH in liquids.
Under the Mature category, Unilever developed an ingredient called Energies MDD. This ingredient is used in the categories Bio-MDD (bio-mimetic deodorant) and Freshwater MDD.
Another segment within the Foundation’s division, Contraction Concentration, provides concentrated body moisturizers, foot care solutions and skin care creams. The organization manufactures highly concentrated lotions, shampoo and conditioner that contain plant extracts, botanical oils and vitamin E. The Concentration sub-branch of the Foundation’s division also manufactures the plant derived extracts. Other areas that the Foundations Division focuses on include food manufacturing, paints, fabrics, bathrobes, construction materials, paints, and polyester.
The area that Unilever primarily focuses on is active development for healthy living. As part of their active development activities, the company produces formulas for anti-aging and anti-acne creams. Other areas that Unilever supports include active skin care, detoxification and natural health and weight loss.
Leaders has been investigating if there were any sub-branches or divisions of the company. We found that the distribution of profits between the four main divisions is essentially divided evenly between Unilever headquarters, its home country Belgium and the two home offices of the three Founding Partners, Kraft Heinz and Unilever.
It was not clear whether the founders of the Foundations Division receive any distributions of profits from this division. There was no indication of how a distribution is done in relation to the Founders Division.
We suggest that a company should consider a wide net when looking for a sub-division to support their business. This will help to ensure that the distribution of profits is equal.
We also did some research on the corporate governance practices of the Founder’s Division of Unilever, because we felt it would be interesting to see how similar corporate governance practices might be used at Unilever headquarters and at its headquarters. We consulted the Corporate Governance Studies Division of the Center for Corporate Governance at the University of Michigan. They made it clear that Unilever’s corporate governance practices are unique and that they do not support a sub-division.
It is interesting to note that one of the first times the company presented the leadership structure to shareholders was in 1999. The recent Corporate Governance Studies data indicate that Unilever’s corporate governance practices are quite similar to those of other companies in the consumer goods sector. The Corporate Governance Studies data indicates that the Founders Division is “transparent and accountable” and that it has a “strict framework for change.”
