Today the advancement in the mobile technology has grown to higher levels than in the previous decade. There are millions of users all over the world who use mobile on daily basis for their personal and also business purposes. This is like a holy grail for the business owners as they can utilize mobile marketing for promoting their business.
Mobile marketing is an entirely different sphere of reaching people compared to the conventional offline marketing methods. The mobile marketing makes it possible for the small business owners to reach their customers in real time with a very low expenditure on marketing costs.
The business owners can directly contact subscribers which will enhance the bond between the customer and the provider.
Apart from the low cost start up expenditure, there are many other benefits of mobile marketing which is making it popular these days.
Benefits of mobile Marketing
- Higher conversion rates:
With mobile marketing we can promote the product to the right audience and the response rate is more which will convert most of the subscribers into customers. The mobile ad campaigns have higher conversion rates compared to radio or tv commercials.
- Engage Customers:
Almost every customer who has a mobile can be updated with the latest offers or services helping you engage the customers. This will help you in retaining the customer as well as increase your business. Also helps in building a good customer relationship with your business.
It is a proven fact that customers will be loyal to a particular brand or service if the business has built a good relationship with them.
- Honest Feedback:
Mobile marketing is considered to be used as 2 ways interactive communication which will help in getting feedback from users or customers regarding a new product or feature. This will help in better understand what are the choice and dislikes of the customers or users, which help a business or organization to develop a product that customers like.
- Cost Effective:
Mobile marketing needs a very low budget on advertising campaigns but the benefits of mobile marketing is higher than investment. Usually you only have to pay for the text message and nothing else. Bulk messages rate are very low.
- Distribution:
Any urgent message or announcement can be reached to Customers any where in the world with mobile marketing in few seconds. The added benefit is going viral, if the customer likes a feature or product in question that is mentioned in the text message you have sent to them, then they might share it with their friends and family which is free advertisement for your business.
- Customization:
Each subscriber or user is different and the advertisement can be customized to each individual increasing response which will get high conversions or even direct sales.
- Easy to set up:
The mobile marketing is simple as using a mobile phone or smart phone, mobile user does not need any technical knowledge for you as a business owner to operate. They can be easily integrated into your existing advertisement campaigns or can completely replace other marketing campaigns you are using right now for your product or service.
It is possible to engage even those audience without an internet or wifi connection using mobile marketing, so distribution of your message is possible to higher number of user or customers who are interested in your service or products.
As a businessman it is our responsibility to increase the business using the latest trends in marketing & today mobile marketing is considered to be one of the best marketing tools so catch up with this trend to stay ahead of your competition.