The definitive tale of, one of the crucial a success firms on the planet, and of its pushed, sensible founder, Jeff Bezos. began off handing over books throughout the mail. However its visionary founder, Jeff Bezos, wasn’t content material with being a bookseller. He sought after Amazon to turn out to be the The whole lot retailer, providing infinite variety and seductive comfort at disruptively low costs. To take action, he advanced a company tradition of relentless ambition and secrecy that is by no means been cracked. Till now. Brad Stone loved unheard of get right of entry to to present and previous Amazon staff and Bezos members of the family, giving readers the primary in-intensity, fly-on-the-wall account of lifestyles at Amazon. In comparison to tech’s different elite innovators — Jobs, Gates, Zuckerberg — Bezos is a personal guy. However he sticks out for his stressed pursuit of recent markets, major Amazon into hazardous new ventures just like the Kindle and cloud computing, and remodeling retail in the similar manner Henry Ford revolutionized production.

The The whole lot Store would be the revealing, definitive biography of the corporate that positioned one of the vital first and biggest bets at the Web and ceaselessly modified the way in which we store and browse.