#1 selling ball pen source: The npt group/ Retail Tracking service/ U. S. Actual unit sales (Retail & commercial combined)/ Jul. 2016-Jun 2017 Writes 90% longer on average than paper mate Ink Joy 100 ball stick pen (Paper mate and Ink Joy are trademarks of Newell or an affiliate. Newell has not sponsored or approved and is not affiliated with this BIC branded product.) Flexible round barrel for writing comfort