This isn’t every other a type of actual property advertising books that you just learn as soon as and stick again within the bookcase, by no means to be learn once more. You wish to have to grasp EXACTLY what to submit on social media in an effort to get ends up in your actual property industry even as development a formidable private emblem that pulls your perfect purchaser and pressure referrals quickly.

What to Post is a step by step information that can assist you create a fail-evidence social media Content material technique in an effort to provide you with an unfair merit on systems like Fb and Instagram and generate FREE actual property leads.

This simple three-segment framework outlines precisely how you can construct your emblem, create enticing Content material, enhance your advertising and take into account how you can build up your achieve on-line.


  • Understand the important thing parts of establishing a formidable (and noteworthy) private emblem and what parts you keep an eye on and how you can leverage those you don’t

  • Clarify your distinctive price proposition and easily articulate how your provider solves your purchaser’s largest problems

  • Define your area of interest and strengthen a selected purchaser avatar that will help you talk right away in your subsequent client


  • Know precisely what to submit for your social channels that can assist you draw in your perfect purchaser, seize their consideration and get them to do so.

  • Follow the “five E’s of Content material,” a fail evidence system to making private and useful and Content material in an effort to interact your perfect target audience and skyrocket your engagement and reach

  • Never run out of Content material concepts once more and identify a constant Content material introduction technique with 261 Content material concept starters and the “three T Means.”

  • Write captions that convert the usage of energy phrases, time-examined copywriting formulation and engaging calls to action


  • Understand the name of the game sauce to getting to know social media algorithms and how you can paintings WITH them to create an unfair merit within the feed that lets you paintings smarter now not more difficult.

  • Actionable and EASY find out how to explode your engagement, enhance your video perspectives even as attracting and keeping present and long run shoppers with related, credible and devoted content


  • Top equipment, apps and internet sites in an effort to change into and enlarge your Content material to the following level
  • Social media Content material planner
  • Content & Social Media FAQs

This actual property advertising workbook is stuffed with templates, infographics and examples that mean you can generate higher effects out of your social media efforts.

About the Author, Chelsea Peitz

I were given my actual property license in 2001 B.F. (Prior to Fb) and spent a decade incomes my dwelling as an actual property agent with out ever the usage of social media as it did not exist. I didn’t develop up with the Web of Issues and I’m now not a virtual local, so I take into account what it’s love to really feel crushed by way of the continuously converting panorama of The Socials.

While I’m now not a Realtor, I’ve labored on this business in view that 2001 and feature a zeal for making difficult techniques simple, simple to take into account and actionable.  My function is to provides you with all of the equipment you wish to have to grasp your social media advertising in a single position.