The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Description

The lacking guide on how one can practice Lean Startup to construct merchandise that buyers love

The Lean Product Playbook is a sensible information to construction merchandise that buyers love. Whether or not you’re employed at a startup or a big, based corporate, everyone knows that construction nice merchandise is difficult. So much new merchandise fail. This guide is helping make stronger your possibilities of construction a hit merchandise via transparent, step by step steerage and recommendation.

The Lean Startup motion has contributed new and useful ideas approximately product construction and has generated plenty of pleasure. Then again, many firms have not begun to effectively undertake Lean considering. In spite of their enthusiasm and familiarity with the prime-degree ideas, many groups run into demanding situations looking to undertake Lean as a result of they really feel like they lack particular steerage on what precisely they will have to be doing.

If you have an interest in Lean Startup {principles|ideas} and need to practice them to improve successful merchandise, this guide is for you. This guide describes the Lean Product Procedure: a repeatable, simple-to-apply technique for iterating your approach to product-marketplace have compatibility. It walks you via how one can:

• Determine your goal customers
• Identify underserved consumer needs
• Create a successful product strategy
• Decide to your Minimal Achievable Product (MVP)
• Design your MVP prototype
• Test your MVP with customers
• Iterate hastily to succeed in product-marketplace fit

This guide used to be written by way of entrepreneur and Lean product skilled Dan Olsen whose enjoy spans product control, UX layout, coding, analytics, and advertising throughout a lot of merchandise. As a palms-on marketing consultant, he subtle and carried out the recommendation on this guide as he helped many firms make stronger their product Procedure and construct nice merchandise. His shoppers come with Fb, Field, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, builders, retailers, analysts and somebody who’s hooked in to construction nice merchandise will to find The Lean Product Playbook an fundamental, palms-on useful resource.