The first in-intensity, at the back of-the-scenes e-book remedy of the contention among the 2 comedian e-book giants.
THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY–the Coke and Pepsi of superheroes–and for greater than 50 years, Surprise and DC had been locked in an epic combat for spandex supremacy. At stake isn’t just gross sales, However cultural relevancy and the hearts of thousands and thousands of enthusiasts.
To many partisans, Surprise is now on most sensible. However for far of the early twentieth century, it was once DC that was once the undisputed chief, having introduced the American superhero style with the 1938 newsletter of Joe Shuster and Jerry Siegel’s Superman strip. DC’s titles bought thousands and thousands of copies annually, and its iconic characters have been acquainted to just about everybody in The us. Superman, Batman, Marvel Lady–DC had all of them.
And then in 1961, an upstart company got here out of nowhere to smack powerful DC within the chops. With the newsletter of Unbelievable 4 #1, Surprise modified the best way superheroes tales have been performed. Creator-editor Stan Lee, artists Jack Kirby, and the proficient Surprise bullpen due to this fact unleashed a string of miraculous new creations, together with the Avengers, Hulk, Spider-Guy, the X-Males, and Iron Guy.
Marvel’s upward push endlessly cut up fandom into opposing tribes. Abruptly essentially the most telling query you need to ask a superhero lover become “Surprise or DC?”
Slugfest, the primary e-book to chronicle the historical past of this epic contention right into a unmarried, in-intensity narrative, is the tale of the best company contention by no means instructed. Whole with interviews with the key names within the business, Slugfest finds the arsenal of schemes the 2 corporations have hired of their makes an attempt to outmaneuver the contest, whether or not or not it’s stealing concepts, poaching workers, planting spies, or launching price wars. The feud hasn’t ever totally disappeared, and it simmers on a low boil to these days. With DC and Surprise characters turning into international icons price billions, if the rest, the stakes are upper now than ever sooner than.