A candid and crucial primer on all sides of promoting from the person Time has referred to as “essentially the most wanted wizard within the trade.”

Told with brutal candor and prodigal generosity, David Ogilvy unearths:

• Learn how to get a role in advertising
• How to make a choice an company to your product
• The secrets and techniques at the back of promoting that works
• Learn how to write a success replica—and get other folks to learn it
• Eighteen miracles of research
• What promoting can do for charities

And far, a lot more.