Jeanne Liedtka and Tim Ogilvie train readers in one in all the most up to date developments in industry: “layout pondering,” or the facility to show summary ideas into sensible packages for maximal industry expansion. Liedtka and Ogilvie quilt the frame of mind, ways, and vocabulary of layout pondering, unpack the mysterious connection among layout and expansion, and educate managers in a simple approach methods to make the most layout’s fun possible.

Exemplified via Apple and the good fortune of its chic merchandise and cultivated via prime-profile layout companies equivalent to IDEO, layout pondering unlocks ingenious proper-mind functions to unravel a variety of issues. This manner has change into a essential portion of a success industry apply, serving to managers flip summary ideas into on a regular basis equipment that develop industry whilst minimizing chance.