User revel in doesn’t occur on a display; it occurs within the thoughts, and the revel in is multidimensional and multisensory. This sensible guide will will let you discover very important insights approximately how your consumers suppose so you’ll create merchandise or services and products with a very good revel in.

Corporate leaders, retailers, product house owners, and architects will learn the way cognitive approaches from other mind areas shape what we understand as a unique revel in. Creator John Whalen displays you the way any person for your group can habits “contextual interviews” to unencumber insights. You’ll then learn to observe that wisdom to layout sensible reviews to your consumers.

  • Learn concerning the “six minds” of consumer revel in and the way every contributes to the belief of a unique experience
  • Find out how your group—with none specialised coaching in psychology—can discover very important insights approximately your consumers’ aware and subconscious processes
  • Learn find out how to right away observe what you’ve realized to support your merchandise and services
  • Explore sensible examples of the way the Fortune 100 used the program to construct extremely a success experiences