Description

Highlighting the award-successful advertising and promoting marketing campaign of Absolut Vodka, this artwork and layout e-book options over 250 pages of awesome bottle artwork and iconic advertisements.

The absolute vodka promoting marketing campaign has been working nonstop for fifteen years, which, in promoting, is essentially ceaselessly. Business insiders hail it as one of the vital a success campaigns within the historical past of promoting, and the celebrity of the advertisements is at all times the pretty, clever, chameleon-like bottle from Sweden.

The Absolut advertisements are celebrated as so much for his or her ingenuity as their sturdiness. They’re stuffed with wit, artistry, and creativeness as they deftly be in contact the emblem’s values, regularly containing little demanding situations to the reader to interpret simply what is going down within the advert.

Flip throughout the over 250 pages of awesome bottle artwork featured on this stunning photograph layout e-book. This promoting e-book options 15 chapters every chronicling the lengthy lifetime of this global-well-known glass artwork.

In Absolute Book creator, Richard Lewis of TBWA Chiat/Day, Absolut’s promoting company from the start, stocks an fascinating, in the back of-the-scenes account of the delivery and expansion of this heralded marketing campaign, its personalities and creators, and the trails they have got taken to stay it endlessly contemporary.