Description
In this explosive memoir, a political marketing consultant and era whistleblower unearths the traumatic fact concerning the multi-billion-buck information business, revealing to the general public how corporations are becoming richer the use of our non-public information and exposing how Cambridge Analytica exploited weaknesses in privateness rules to lend a hand pick Donald Trump—and the way this might simply occur once more within the 2020 presidential election.
When Brittany Kaiser joined Cambridge Analytica—the United Kingdom-primarily based political consulting company funded through conservative billionaire and Donald Trump purchaser Robert Mercer—she used to be an idealistic younger skilled running on her fourth stage in human rights regulation and world members of the family. A veteran of Barack Obama’s 2008 marketing campaign, Kaiser’s objective used to be to make use of information for humanitarian functions, such a lot significantly to stop genocide and human rights abuses. However her revel in inside of Cambridge Analytica opened her eyes to the super dangers that this unregulated business poses to privateness and democracy.
Targeted is Kaiser’s eyewitness chronicle of the dramatic and traumatic tale of the upward push and fall of Cambridge Analytica. She unearths to the general public how Fb’s lax insurance policies and loss of enough nationwide rules allowed citizens to be manipulated in each Britain and the US, the place non-public information used to be weaponized to unfold faux information and racist messaging throughout the Brexit vote and the 2016 election. However the harm isn’t performed Kaiser warns; the 2020 election may also be compromised as smartly if we proceed to do not anything.
In the aftermath of the U.S. election, as she was conscious about the frightening fact of what Cambridge Analytica had performed in enhance of Donald Trump, Kaiser made the tricky selection to reveal the reality. Risking her profession, relationships, and private protection, she instructed government concerning the information business’s unethical trade practices, ultimately attesting earlier than Parliament concerning the corporate’s Brexit efforts and serving to Unique Recommend Robert Mueller’s research into Russian interference within the 2016 election, along a minimum of 10 different world investigations.
Packed with by no means-earlier than-publicly-instructed tales and insights, Targeted is going throughout the secretive conferences with Trump marketing campaign workforce and main points the guarantees Cambridge Analytica made to win. During, Kaiser makes the case for legislation, arguing that prison oversight of the knowledge business is not just justifiable However very important to making sure the long term protection of our democracy.
Targeted contains 20-30 footage.
